Promotional products are more effective than print or TV advertising. This is the conclusion of a study by the German Promotional Products Association (GWW).
According to the study, only 21 percent of respondents find promotional products annoying. In contrast, 33 percent feel bothered by print advertisements in magazines and 66 percent by TV commercials. The study involved a studio test with a total of 400 test subjects.
Promotional Product = Promotional Gift = Same Joy
The study also found that more than three-quarters of all test subjects are happy about promotional items. 70 percent stated that companies using promotional products are perceived as likeable. A full 73 percent felt they received promotional products far too rarely. Almost three-quarters of all respondents could recall the advertising slogans on the promotional products without assistance – for TV commercials of the same test brands, it was only 49 percent, and print media performed the worst: only 24 percent could recall the advertisers unaided.
So, if you also want your customers to be happy with you, then let your creativity run wild, and let Schokologo depict your message in detail and style in chocolate.
Market Research on Promotional Products
- The average sales growth in 2017 was 5.2%. Above-average growth was seen in advertising agencies (+8.2%), importers (+7.7%), and manufacturers with sales to industrial customers (+6%).
- 75% of advertising clients are convinced of the effectiveness of promotional products. A result the industry can build on.
- Every second company considers certifications or proof of sustainability important. The larger the company, the more important the proof.
- 97% of French people have a positive basic attitude towards promotional products. 79% would like to receive more of them. This was revealed by the current survey of the French promotional products association 2FPCO.
- The PSO Industry Barometer listed 1,958 participants from all over Europe. This was a new record.
- 57% of Dutch people who received a promotional product can remember the brand or the name of the issuing company. This recall is twice as high as for TV advertising (28%). These figures were recently published by the Dutch industry association PPP on its website ppp-online.nl.
- 91% of German households interviewed for the GWW promotional product effectiveness study owned promotional products that were presented to them in a supported survey.
- The total volume of advertising investments in Germany amounts to 32 billion Euros. More than a tenth of this amount is spent on promotional products.
