Promotional Products Work
Communicative, effective, cost-efficient, and appealing – no other marketing tool can easily compete with promotional items given these characteristics. This is once again confirmed by a new edition of the promotional product effectiveness study by the GWW (German Promotional Products Association), which was published at the beginning of the year. 98% of respondents stated that they owned one or more promotional items; 62% of these items have been in the recipients’ possession for more than a year, and 40% even for over two years. According to the study, promotional items reach 89% of the population aged 14 and above, more than any other medium. 70% of respondents remember the brand or the name of the advertising company: The advertising impact achieved this way is many times higher than that of TV commercials (28%) or radio advertising (29%).
Promotional Items as a Means of New Customer Acquisition
Many factors are important to establish a unique company profile and stand out from the competition. A company must offer brand recognition and provide its customers with something that competitors do not. However, likeability also plays an important role in positioning. In this regard, it is recommended to use promotional items that are something special. Whether as a thank you for loyal customers, as a door-opener in mailings, or as an acquisition tool for new customer acquisition: If a promotional gift appeals to the recipient, the chances of a marketing campaign’s success increase. With custom-made chocolate products, this is not a problem.
Because not all promotional items are created equal, and this applies in all areas: whether for budget-friendly giveaways and scatter items, high-quality gifts, or individual sweet promotional products. With chocolate, for example, it’s possible to have it produced in almost any desired shape. Ideally suited to provide customers or interested parties with a particularly tasty version of the company logo, the mascot, or a typical product. This appealing form of corporate communication will definitely leave a positive impression. Promotional items are by no means limited to a few standards like pens or USB sticks today; instead, they open up a virtually limitless field of possibilities for companies to find original and target-group-specific gifts for every customer and interested party.
