The target audience is crucial for selecting the right promotional gift. Whether male or female, old or young, loyal customer or occasional buyer – in the B2C sector, a tailored approach is essential to create a positive impact on the consumer. But what about B2B promotional gifts? What do you give to business partners and suppliers to impress them long-term?
Giveaways as communication and goodwill ambassadors have long been used as marketing measures by companies in the business-to-business (B2B) sector. They are considered an efficient form of advertising and support a positive image transfer. At the same time, they also serve to thank long-standing business customers and partners for successful cooperation or to win over new suppliers. Even after a successful business year, they should not be missing as a small token of appreciation for partners. Innovative promotional gifts, integrated into one’s own marketing concept, are becoming increasingly important.
For the recipient, it is crucial that the company’s message is credibly conveyed. It is equally important to use seasonal items at the right time. Especially at Christmas, when everyone is giving gifts, you need to come up with something special to stand out in the flood of Christmas items. For example, chocolate Christmas greetings printed with your own company logo or a friendly slogan are exceptional and convincing.
The experts at Schokologo in Düsseldorf have a catalog of cost-effective standard presents, all of which can be individually enhanced. The same applies to an exclusive promotional advent calendar in the company’s corporate design. Filled with the finest Belgian chocolate, it provides a daily surprise even before Christmas and has a lasting effect.
