With the SMARC 2.0 module based on the NXP i.MX6 System-on-Chip, MSC Technologies supports the brand-new SMARC 2.0 standard for embedded modules and simultaneously presents a first SMARC 2.0 module based on the NXP i.MX6 System-on-Chip. To effectively promote the launch of the module, along with the suitable carrier board for evaluation, testing, and series production, MSC Technologies opted for a creative measure: a chocolate virtualization of the SMARC 2.0 module.
Düsseldorf-based chocolate manufacturer Schokologo, specializing in customizable promotional gifts, was commissioned for this. The SMARC 2.0 module was replicated to scale from handmade chocolate and given as gifts to customers by MSC Technologies. “With this extraordinary promotional gift, we draw the attention of customers and trade fair visitors to the new SMARC 2.0 products. The chocolate creates a lasting memory effect and optimally supports the launch of the product family,” describes Jens Plachetka, Manager Embedded Boards at MSC, regarding the goals of the campaign.
The creative gifts generally fit well with MSC Technologies. As a member of the SMARC 2.0 working group within the SGeT standardization group, the company intensively co-developed the new specification over the past 12 months and was not interested in the lowest common denominator. “We see the new SMARC 2.0 module standard as an innovative and future-proof alternative for embedded modules in small form factors. We are particularly pleased that all leading manufacturers of computer modules support this new standard,” says Jens Plachetka, Manager Embedded Boards at MSC. The path to the future is already paved: the development of another SMARC 2.0 module, based on the next generation of Intel Atom processors, has already been started by MSC Technologies.
